The brand RUFFIE was established in 2011 by Peter & Michael Ruthven.

With over 15 years experience in the Team wear & Training Equipment industry and over 40 years experience as players and coaches, both the above mentioned felt a strong desire and commitment to challenge the market leaders and introduce a fresh and exciting brand into the Rugby landscape.

Our goal was to introduce a specic range of Training Equipment that fullled the needs
of modern day coaches and players, from the grass roots to the professional arena. Our
strong links to Rugby have allowed us access to some of the best coaches in the country, giving us the opportunity to seek ideas on new equipment and training aids. In 2014 we entered into a partnership with the NSW Waratahs as their Training Equipment supplier. This has been extended to the end of 2018.

Ruffie expanded into the Team Wear market in 2012. Establishing itself with factories in
China and the Philippines. We also have strong relationships with local apparel importers
where there is little lead time in accessing their stock range of products.

In 2014 we were proud to form a 3 year partnership with NSW Rugby as apparel supplier for their Junior Gold Program.

We continue to invest at the grass roots level of Rugby Union through our ongoing
commitment as a Major Mitchell partner of NSW Country Rugby Union.

In 2015 Ruffie formed a partnership with the Royal Flying Doctor Service and donates funds from the sale of the Shadowball.